RESEARCH METHODOLOGY
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RESEARCH APPROACH
Quantitative, Qualitative, and Mixed Research
Here are the definitions of each:
• Quantitative research – research that relies primarily on the collection of
quantitative data.
• Qualitative research – research that relies on the collection of qualitative data.
• Mixed research – research that involves the mixing of quantitative and qualitative
methods or paradigm characteristics.
What approach should I take - qualitative or quantitative?
Your approach, research design, and research question are all connected. 'Approach' means something more than the type of data you use – it refers to your overall orientation to research and the type of claims you will make for your study. Dissertations can be based on either quantitative or qualitative data, or on a combination of both. How you choose this may depend on your preferences and abilities, and the suitability of particular approaches to your topic. You need to be able to justify why you have chosen to use such data.
Quantitative data is particularly useful when you wish to discover how common particular forms of behaviour such as illegal drug use are for a particular age group. Qualitative data is particularly useful when you wish to find out why people engage in such behaviour.
Think about the Research Methods modules you have taken so far. Think about the different kinds of studies you have read for other modules. There is plenty of scope to use the approaches and methods that you are most comfortable with. You need to justify your approach and methods and to cite appropriate literature to help you do this.
https://www.bcps.org/offices/lis/researchcourse/images/lec2.pdf
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